Local SEO Services For Small Business
Why Local SEO Matters
Search engine optimisation is more competitive than ever. Whether you’re a plumber in Manchester, an electrician in Birmingham, or a decorator in London, showing up at the top of Google can make the difference between a full diary and a quiet one. Local SEO is about making sure your business is visible where it matters most: Google Search and the Google Map Pack.
Who We Help
Local Service Businesses
We specialise in small service-based businesses. These businesses live and die by local enquiries. Our SEO strategies are built to get you ranking higher in Google Maps and organic search results, while tracking calls, form fills, and keyword rankings so you can see clear ROI.
The SEO Strategy
Technical Foundation
Every website we build is lightning-fast, mobile-friendly, and free from the bloat of page builders. On top of that, we audit your site for 404 errors, redirect issues, schema opportunities, and on-page SEO like titles and descriptions. A solid technical base makes everything else more effective.
Content Strategy
We research the exact keywords your customers are using and build service and location pages to match. For tradesmen, that means creating pages for each service (e.g. boiler installations, bathroom refits, or exterior painting) as well as location-based pages for the areas you serve. This gives you more opportunities to be found by people searching in your patch.
Local SEO & Google Business Profile
Many trades get most of their leads from the Map Pack. We fully optimise your Google Business Profile, ensure your business details are accurate, and build citations across trusted UK directories. We then track your rankings in the Map Pack to measure progress and adjust strategy as needed.
Backlink Building
Backlinks remain one of the most powerful ranking signals. We focus on building high-quality, relevant links from UK business directories, local news sites, and trade-specific resources to improve your site’s authority and visibility.
Timeframes & Results
Some established businesses see quick wins within three months, especially when technical fixes or strong backlink opportunities exist. For newer businesses in competitive trades, SEO is a longer-term investment — expect 6–12 months of steady content, backlink building, and optimisation before seeing significant growth in leads. The payoff is worth it: predictable enquiries without paying for every click.
Get In Touch
We’d be happy to chat about your SEO goals and show you how we’ve helped other trades and service businesses rank higher on Google and win more leads. If you have any questions about our SEO or web design services, get in touch today.
Start Your SEO Strategy
Frequently Asked Questions
Straight answers about Local SEO for UK trades and service businesses — pricing, timelines, and what’s included.
Local SEO starts from £300/month. The price depends on how many services and areas you want to target, and how competitive your location is. We scope it first and agree everything up front.
More visibility in the Google Map Pack and organic results, leading to more calls and enquiries. We track rankings, traffic, and leads so you can see progress clearly.
Expect movement in around 3–6 months in less competitive areas and 6–12 months in tougher markets. No one can guarantee page one — we’ll set realistic timelines at the start.
Technical fixes, fast hosting, on-page optimisation, service & location pages, Google Business Profile optimisation, citations (build & cleanup), and quality UK backlinks — plus reporting on rankings and leads.
Yes — we audit your site, Google Business Profile, and citations to find issues and quick wins, then prioritise an action plan before any ongoing work begins.
Usually yes — we create service and location pages that match what people search (e.g., “boiler installation in Darlington”). This gives you more chances to appear for local searches.
